JohnFlemingSportsBlog
  • 04.05.2021


Coventry (v Millwall)

BoyleSports have signed a two-year extension to their existing sponsorship deal with Coventry City Football Club.

The newly extended Principal Partner agreement will see the BoyleSports logo continue to adorn the front of the playing kit and replica shirts until at least the end of the 2022/23 season.

Established by John Boyle in 1982, BoyleSports is Ireland’s largest retail and most successful independently owned bookmaker, which now boasts almost 350 shops in Ireland and the UK having expanded its presence in the Midlands with the acquisition of 19 shops.

Welcoming the new deal, Conor Gray, Chief Executive Officer for BoyleSports, said: “BoyleSports are thrilled to extend our existing relationship with Coventry City Football Club (CCFC) and look forward with great anticipation to another two years as their Official Principal Partner.

“This deal reinforces our commitment to Coventry City Football Club (CCFC) and the wider Midlands area. Given the comparable ambitions of both BoyleSports and Coventry City Football Club (CCFC), we believe there are some very exciting times ahead.”

Dave Boddy, Chief Executive at Coventry City, said: “We’re delighted to announce the extension of our partnership with BoyleSports.

“It has been a difficult time for the country as a whole and the sports industry, so it’s great that BoyleSports have committed to us for a further two years and well ahead of the new season beginning, and I would like to thank them for their support.

“They are a great company to work with and have been very engaging with our supporters too across social media. We look forward to continuing to work with them for the next two seasons.”